Textron Systems
Supported Textron Systems’ brand refresh by designing core visuals, a stacked logo, and cohesive identity elements that reflected the company’s capabilities. Led updates to brand guidelines and contributed to branded patterns, event graphics, and interface design, reinforcing consistency and recognition for internal and external audiences.
Year
2021 - Present
At Textron Systems, I play an ongoing role in advancing the company’s brand within a highly regulated defense and technology environment. I support the development and execution of scalable visual systems designed to improve brand clarity, cohesion, and consistency across internal and external touchpoints.
My work includes designing core visual assets that translate Textron Systems’ seven primary capabilities into a cohesive visual language, ensuring complex technical concepts are communicated clearly and effectively. I also designed the company’s stacked logo and corporate icon to strengthen brand recognition and support flexible use across platforms, applications, and environments.
To support long-term brand governance, I lead continuous updates to the brand guidelines, expanding logo usage rules, apparel and merchandise applications, social templates, and visual standards. These efforts help improve adoption, reduce inconsistencies, and enable teams to execute confidently while maintaining compliance and brand integrity.
I also developed a branded confetti pattern that visually unifies elements from across Textron Systems’ sub-brands. This asset is actively used in internal events and communications, reinforcing cohesion while celebrating the organization’s diversity within a large enterprise.
I provide creative direction and design support for major tradeshow initiatives, leading visual strategy around select, high-priority capabilities to ensure clear focus and maximum impact. Each effort begins with identifying the core narrative and capability to highlight, then developing a cohesive creative direction that guides all supporting assets.
From that foundation, I design and oversee graphics across multiple platforms, including large-scale tradeshow environments, video, digital and social content, and supporting advertising.
This integrated approach ensures consistent storytelling and visual alignment before, during, and after the event, extending the reach of the tradeshow beyond the physical space.
By aligning creative execution with strategic capability messaging, these initiatives strengthen brand clarity, reinforce key value propositions, and support broader business and marketing objectives at high-visibility industry events.
I supported product-focused campaigns by developing creative direction that centered on a clearly defined product narrative and value proposition. Each effort was designed to highlight key features, benefits, and differentiators while maintaining alignment with broader brand strategy.
I designed and delivered assets across digital, social, web, advertising, and experiential touchpoints, maintaining visual consistency and alignment with brand standards. This integrated approach helped recruitment efforts stand out in competitive talent markets while reinforcing credibility and trust.
By aligning creative execution with hiring objectives, these campaigns supported talent acquisition goals, strengthened employer branding, and ensured a cohesive candidate experience across platforms.
I supported recruitment campaigns by developing creative direction and integrated design assets that communicated the organization’s value proposition to prospective talent. Each campaign was grounded in a focused narrative that highlighted key capabilities, culture, and career opportunities, ensuring messaging resonated with the intended audience.
I support ongoing web updates and targeted refresh initiatives to ensure digital experiences remain current, aligned with evolving brand standards, and responsive to business priorities. My role focuses on maintaining visual consistency while incrementally improving clarity, usability, and content hierarchy across pages.
I collaborate closely with cross-functional partners, including marketing, communications, and development teams, to translate new messaging, capabilities, and campaigns into cohesive web experiences.
This includes designing page updates, refining layouts, updating visuals, and supporting larger refresh efforts without disrupting existing site architecture or user flow.
By approaching web updates strategically, rather than as one-off changes. I help ensure the website remains scalable, brand-aligned, and effective as a long-term communication platform that supports both marketing and organizational goals.