Hi I’m
Daniela Urdaneta
I’m a graphic designer with over a decade of experience leading and delivering high-impact creative across corporate, agency, and consulting environments. Throughout my career, I’ve partnered with global organizations such as Safeway®, Quad Graphics®, Textron Systems, and Royal Caribbean®, as well as fast-growing startups and local businesses, adapting my approach to meet diverse audiences, industries, and business goals.
My work sits at the intersection of creative execution, strategic thinking, and operational rigor. I’ve led large-scale campaigns, supported enterprise-level brand initiatives, and managed complex creative workflows under tight timelines and regulatory constraints. Whether working independently or within cross-functional teams, I bring structure, clarity, and momentum to every project, ensuring ideas are not only compelling but executable and measurable.
I’m known for my ability to translate complex information into clear, engaging visual systems, particularly within highly regulated and technical environments. From defense and technology to consumer and lifestyle brands, I approach design as a problem-solving discipline rooted in research, hierarchy, and intent.
My goal is always to create work that strengthens brand equity, improves user understanding, and drives consistent, long-term results.
Hola
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Hello
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Bonjour
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Hallo
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Olá
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你好
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Ciao
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Hola 〰️ Hello 〰️ Bonjour 〰️ Hallo 〰️ Olá 〰️ 你好 〰️ Ciao 〰️
A little bit more about me!
Beyond hands-on design, I have extensive experience in project leadership and creative operations. I regularly oversee timelines, budgets, vendor relationships, and direct reports, while maintaining high creative standards and team alignment.
Clear communication and thoughtful collaboration are central to my process. I prioritize transparency, feedback, and trust to ensure stakeholders feel confident at every stage of a project.
I view design as a strategic bridge between business objectives and human experience. Whether I’m shaping brand frameworks, developing scalable systems, or guiding teams through complex initiatives, I focus on building solutions that are sustainable, adaptable, and purpose-driven.
I’m continually seeking opportunities to grow, expanding my skill set, refining my leadership approach, and contributing at a higher strategic level. I’m especially motivated by roles and partnerships where I can help teams operate more effectively, elevate creative standards, and build brands with clarity and impact. ✨
Core Expertise
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Experienced in planning, organizing, and delivering complex creative initiatives on time and within budget, while balancing multiple stakeholders and priorities.
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Proven ability to work across fast-paced agency environments and in-house teams, producing high-impact campaigns through strong client partnership and cross-functional alignment.
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Highly skilled in translating technical and sensitive information into clear, engaging design solutions while adhering to strict compliance, security, and brand requirements.
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Hands-on experience managing invoicing, budgeting, vendor coordination, workload planning, and oversight of direct reports to ensure efficient and scalable operations.
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Actively advancing UX/UI expertise to strengthen user-focused design solutions, improve usability, and support data-informed decision-making.
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Experienced in developing brand hierarchies, governance frameworks, visual systems, and long-term roadmaps that drive consistency, clarity, and growth across touchpoints.
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Leverage generative AI and emerging design tools to enhance ideation, accelerate production, and support scalable creative workflows, while maintaining strong creative direction, brand integrity, and human judgment.